The first edition of this contemporary classic can claim to have
put 'consumer culture' on the map, certainly in relation to
postmodernism. This expanded new edition includes: a fully revised
preface that explores the developments in consumer culture since
the first edition a major new chapter on 'Modernity and the
Cultural Question' an update on postmodernism and the development
of contemporary theory after postmodernism an account of multiple
and alternative modernities the challenges of consumer culture in
Japan and China. The result is a book that shakes the boundaries of
debate, from one of the foremost writers on culture and
postmodernism of the present day.
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