The ultimate handbook for new and seasoned Salesforce B2C Solution
Architects who want to design seamless B2C solutions across the
Salesforce Customer 360 ecosystem - including B2C Commerce, Service
Cloud, and Marketing Cloud Key Features Give your customers a
frictionless experience by creating a unified view of all their
interactions Get your architectural design right the first time and
avoid costly reworks Prepare for the B2C Solution Architect exam
and Salesforce certification with practical scenarios following
Salesforce best practices Book DescriptionThere's a huge demand on
the market for Salesforce professionals who can create a single
view of the customer across the Salesforce Customer 360 platform
and leverage data into actionable insights. With Salesforce B2C
Solution Architect's Handbook, you'll gain a deeper understanding
of the integration options and products that help you deliver value
for organizations. While this book will help you prepare for the
B2C Solution Architect exam, its true value lies in setting you up
for success afterwards. The first few chapters will help you
develop a solid understanding of the capabilities of each component
in the Customer 360 ecosystem, their data models, and governance.
As you progress, you'll explore the role of a B2C solution
architect in planning critical requirements and implementation
sequences to avoid costly reworks and unnecessary delays. You'll
learn about the available options for integrating products with the
Salesforce ecosystem and demonstrate best practices for data
modeling across Salesforce products and beyond. Once you've
mastered the core knowledge, you'll also learn about tools,
techniques, and certification scenarios in preparation for the B2C
Solution Architect exam. By the end of this book, you'll have the
skills to design scalable, secure, and future-proof solutions
supporting critical business demands. What you will learn Explore
key Customer 360 products and their integration options Choose the
optimum integration architecture to unify data and experiences
Architect a single view of the customer to support service,
marketing, and commerce Plan for critical requirements, design
decisions, and implementation sequences to avoid sub-optimal
solutions Integrate Customer 360 solutions into a
single-source-of-truth solution such as a master data model Support
business needs that require functionality from more than one
component by orchestrating data and user flows Who this book is
forThis book is for professionals in high-level job roles that
heavily rely on Salesforce proficiency. It's primarily written for
B2C commerce architects, application architects, integration
architects, as well as system architects, enterprise architects,
Salesforce architects, and CTO teams looking to benefit from a
deeper understanding of this platform. Before you get started,
you'll need a solid understanding of data integration, APIs, and
connected systems, along with knowledge of the fundamentals of
business-to-consumer (B2C) customer experiences.
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