Design solutions across the Salesforce Customer 360 ecosystem using
this definitive guide for Salesforce B2C solution architects,
including B2C Commerce, Service Cloud, Salesforce Genie, and
Marketing Cloud. Key Features * Give your customers a frictionless
experience by creating a unified view of all their interactions *
Get your architectural design right the first time and avoid costly
reworks * Prepare for the B2C Solution Architect exam and
Salesforce certification with practical scenarios following
Salesforce best practices Book Description There's a huge demand in
the market for Salesforce professionals who can create a single
view of the customer across the Salesforce Customer 360 platform
and leverage data into actionable insights. With this updated
edition of Salesforce B2C Solution Architect's Handbook, you'll
gain a deeper understanding of the integration options and products
that help you deliver value for organizations. While this book will
help you prepare for the B2C Solution Architect exam, its true
value lies in setting you up for success afterwards. The first few
chapters will help you develop a solid understanding of the
capabilities of each component in the Customer 360 ecosystem, their
data models, and governance. A completely new chapter on Salesforce
Genie provides a revised perspective based on the latest Salesforce
technology to evolve and maintain your ecosystem. As you progress,
you'll explore the role of a B2C solution architect in planning
critical requirements and implementation sequences to avoid costly
reworks and unnecessary delays. You'll learn about the available
options for integrating products with the Salesforce ecosystem and
demonstrate best practices for data modeling across Salesforce
products and beyond. Once you've mastered the core knowledge,
you'll also learn about tools, techniques, and certification
scenarios in preparation for the latest version of the B2C Solution
Architect exam. By the end of this book, you'll have the skills to
design scalable, secure, and future-proof solutions supporting
critical business demands. What you will learn * Explore key
Customer 360 products and their integration options * Choose the
optimum integration architecture to unify data and experiences *
Plan for important requirements, design choices, and implementation
sequences * Architect a single view of the customer to support
service, marketing, and commerce * Integrate Customer 360 solutions
into a single-source-of-truth solution such as a master data model
* Support business needs that require functionality from more than
one component by orchestrating data and user flows * Learn the key
capabilities and design considerations for the Salesforce customer
data platform, Salesforce Genie * Prepare for the B2C Solution
Architect exam topics Who This Book Is For This book is for
professionals in high-level job roles that heavily rely on
Salesforce proficiency. It's primarily written for B2C commerce
architects, application architects, integration architects, as well
as system architects, enterprise architects, Salesforce architects,
and CTO teams looking to benefit from a deeper understanding of
this platform. Before you get started, you'll need a solid
understanding of data integration, APIs, and connected systems,
along with knowledge of the fundamentals of business-to-consumer
(B2C) customer experiences
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