Sponsorship. So many want it. So many need it. So few have any real
notion of how to get it and fewr still do not understand how to
keep it. As a sponsorship manager employed by large corporations
and as an independent consultant, Mike Turner has seen it all. Some
came fully equipped and he sent them away smiling; others brought
beautifully presented proposals with nothing of value to say and
left empty-handed. There were the poorly prepared proposals with
potential but nothing to support them; the supremely confident club
representatives who thumped the table and demanded the world; the
meek representatives who scuttled away at the first challenge.
There were probably legions of people of whom Mike was not even
aware, because they didn't make it past the outer reaches of the
company. Few seemed to understand the system or how it operates,
and without that understanding their chances of successfully
connecting with it were significantly reduced. Mike's response was
to write this book-a guide book to take you, the outsider, in and
help you to negotiate the Corridors of the labyrinth. In this book
Mike gives insights into the company operations and policies that
drive sponsorship decisions, explains the mindset of the
individuals who control sponsorship, and teaches you how to access
the right person in the most effective way. He will show you how to
extract the best value from your organisation, prepare your
proposal, make your pitch and secure and keep your sponsorship.
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