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Marketing Financial Services (Hardcover, 2nd edition) Loot Price: R4,523
Discovery Miles 45 230
Repayment Terms: R424 pm x 12*
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Marketing Financial Services (Hardcover, 2nd edition): Mike Wright, Trevor Watkins

Marketing Financial Services (Hardcover, 2nd edition)

Mike Wright, Trevor Watkins; Edited by Christine Ennew

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Loot Price R4,523 Discovery Miles 45 230 | Repayment Terms: R424 pm x 12*

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2016
First published: 1995
Authors: Mike Wright • Trevor Watkins
Editors: Christine Ennew
Dimensions: 246 x 189mm (L x W)
Format: Hardcover - Cloth over boards
Pages: 420
Edition: 2nd edition
ISBN-13: 978-1-138-15003-4
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-138-15003-7
Barcode: 9781138150034

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