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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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The Business of Gamification - A Critical Analysis (Hardcover)
Loot Price: R4,933
Discovery Miles 49 330
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The Business of Gamification - A Critical Analysis (Hardcover)
Series: Routledge Advances in Management and Business Studies
Expected to ship within 12 - 19 working days
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At the turn of the century the term "gamification" was introduced
as a concept to understand the process of using game mechanics in
"non-game" contexts. The impact of gamification was soon evident to
business practices where it had impact both on marketing and, more
broadly, on the organizations themselves. As the number of
individuals playing video games grows, there seem to be an
acceptance of game mechanics elsewhere. Its effectiveness is highly
dependent on both technical possibilities and cultural acceptance,
two factors present today. The aim of The Business of Gamification
is to critically analyze the practical and theoretical consequences
of gamification. Practically, how has gamification been applied in
businesses to this point, and what are the future scenarios?
Theoretically, what are the contributions of gamification to
existing academic knowledge? How does this change our understanding
of how business are performing and its consequences, for
organizations, consumers, and society in general? This edited
volume contains new, and stringent, perspectives on how
gamification is contextualized in business settings, both in theory
as well as in practice. This book will provide a wealth of research
for individuals seriously interested in the industry at the
academic level. As a result, this book will serve as a reference in
curricula associated with video game development for years to come.
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