In Vulgar Beauty Mila Zuo offers a new theorization of cinematic
feminine beauty by showing how mediated encounters with Chinese
film and popular culture stars produce feelings of Chineseness. To
illustrate this, Zuo uses the vulgar as an analytic to trace how
racial, gendered, and cultural identity is imagined and produced
through affect. She frames the vulgar as a characteristic that is
experienced through the Chinese concept of weidao, or flavor, in
which bitter, salty, pungent, sweet, and sour performances of
beauty produce non-Western forms of sexualized and racialized
femininity. Analyzing contemporary film and media ranging from
actress Gong Li's post-Mao movies of the late 1980s and 1990s to
Joan Chen's performance in Twin Peaks to Ali Wong's stand-up comedy
specials, Zuo shows how vulgar beauty disrupts Western and colonial
notions of beauty. Vulgar beauty, then, becomes the taste of
difference. By demonstrating how Chinese feminine beauty becomes a
cinematic invention invested in forms of affective racialization,
Zuo makes a critical reconsideration of aesthetic theory.
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