Books > Reference & Interdisciplinary > Communication studies > Media studies
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Mass Media and Society in a Changing World (Paperback, Revised Edition)
Loot Price: R3,530
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Mass Media and Society in a Changing World (Paperback, Revised Edition)
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Books on mass media and society are often too elementary or too
academic for upper-level undergraduate students. This anthology
occupies the middle ground: The articles are both scholarly and
readable. They represent various methodological approaches,
including historical and critical/cultural studies, as well as
qualitative and quantitative analyses. What the articles have in
common is that they provide scholarly insight without overly
specialized vocabulary. In effect, the volume is intended to be
accessible to upper-level undergraduates, while also providing
cutting-edge scholarship for graduate students and scholars. A
number of intertwined themes link the articles. The most important
is the far-reaching impact of the libertarian philosophy on the
development of the mass media-and the latter's intersection with
cultural transformation. The second is the transactional nature of
mass media and society, with the two institutions interlocked in a
loop of mutual impact. Closely related is the impact of
communication technology, from Gutenberg's printing press in the
15th century to the digital technology of the 21st century. The
book also includes a summary of the major theories of mass
communication.
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