Marketing and Feminism - Current issues and research (Hardcover)

This exciting new volume offers the best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, it highlights assumptions about women and gender in marketing theory and practice from both historical and current contexts.

Key issues and debates include:
* marketing, sex and sexuality
* the 'dark side' of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Interpretive Marketing Research
Release date:	July 2000
First published:	2001
Editors:	Miriam Catterall • Pauline Maclaran • Lorna Stevens
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Hardcover
Pages:	304
ISBN-13:	978-0-415-21972-3
Categories:	Books > Social sciences > Sociology, social studies > Gender studies > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-415-21972-8
Barcode:	9780415219723

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