Is it important to be connected? Well, consider this: If Facebook
were a country, it would have the sixth largest population in the
world.
The truth is, we no longer live in a world of six degrees of
separation. In fact, we're now down to only six pixels of
separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social
media, personal branding, and entrepreneurship in a clear,
entertaining, and instructive manner that everyone can understand
and apply.
Through the use of timely case studies and fascinating stories,
SIX PIXELS OF SEPARATION offers a complete set of the latest
tactics, insights, and tools that will empower you to reach a
global audience and consumer base-and, best yet, you can do this
pretty much for free. Digital marketing expert Mitch Joel unravels
this fascinating world of new media-but does so with a brand-new
perspective that is driven by compelling results. The smarter
entrepreneurs and top executives are leveraging these digital
channels to get their voice "out there"-connecting with others,
becoming better community citizens, and, ultimately, making
strategic business moves that are increasing revenue, awareness,
and overall success in the marketplace-without the support of
traditional mass media.
Everyone is connected. Isn't it time for you and your company to
connect to everyone? SIX PIXELS OF SEPARATION will show you
how.
General
| Imprint: |
Warner Books
|
| Country of origin: |
United States |
| Release date: |
October 2010 |
| First published: |
October 2010 |
| Authors: |
Mitch Joel
|
| Dimensions: |
229 x 152 x 25mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
288 |
| ISBN-13: |
978-0-446-54822-9 |
| Categories: |
Books >
Sport & Leisure >
Miscellaneous items >
General
|
| LSN: |
0-446-54822-7 |
| Barcode: |
9780446548229 |
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