Developed in the early 70s in Japan, the Kansei Engineering (KE)
method gives you the tools to develop profitable and well-received
products and services. Written by the founder of KE,
MitsuoNagamachi, and co-authored by one of his proteges, Anitawati
Mohd Lokman, Kansei Innovation: Practical Design Applications for
Product and Service Development shows you how to nurture Kansei,
develop the skill in observing people, and apply that skill to the
development and design of products. In this book, Nagamachi shares
his 50 years of experiences in enterprise guidance and product
development, including examples of exceptional service innovation
at companies such as Nissan Motor, Mazda, Toyota, Volvo, Fuji Heavy
Industries, Mitsubishi Electric, Tenmaya Department Stores, Seibu
Department Stores, Suntory, NEC, Sharp, Komatsu, Wacoal
Corporation, Matsushita Electric Works (now Panasonic Electric
Works), Boeing, and many more. These stories may surprise you when
you learn about the new development of certain products that you
already use. The book includes coverage of ergonomic and KE methods
for studying human Kansei in product development and job
improvement as well as discussion of how to use these methods for
innovation in work improvement and activate KE for product
development. It gives you a reliable instrument for predicting the
reception of a product on the market before the development costs
become too large. And, in the end, you will understand how Kansei a
seemingly dubious presence is processed scientifically and able to
have multilateral applications.
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