Mobile Commerce - Technology, Theory and Applications (Hardcover)

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.

General

Imprint:	Igi Publishing
Country of origin:	United States
Release date:	July 2012
First published:	July 2012
Dimensions:	254 x 178 x 20mm (L x W x T)
Format:	Hardcover
Pages:	366
ISBN-13:	978-1-59140-044-8
Categories:	Books > Computing & IT > General theory of computing > General Books > Computing & IT > Applications of computing > General Books > Business & Economics > Economics > Microeconomics > Domestic trade Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General Promotions
LSN:	1-59140-044-9
Barcode:	9781591400448

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