In the last twenty years, the Internet and information technologies
in general have evolved creating numerous changes and developments
in regard to the circulation of information around the world.
Mobilized Marketing and the Consumer: Technological Developments
and Challenges explores technological developments and widespread
issues concerning the explosion of mobile devices in the
information age. Providing breakthrough research on topics such as
Bluetooth, mobile phones, and online portals, this innovative
publication investigates best practices for human interaction with
information technologies.
General
| Imprint: |
Business Science Reference
|
| Country of origin: |
United States |
| Series: |
Advances in Marketing, Customer Relationship Management, and E-Services |
| Release date: |
November 2009 |
| First published: |
November 2010 |
| Dimensions: |
280 x 216 x 17mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
294 |
| ISBN-13: |
978-1-60566-916-8 |
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
Promotions
|
| LSN: |
1-60566-916-4 |
| Barcode: |
9781605669168 |
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