The Middle East is one of the fastest growing and significant
markets in world sport, as well as a powerful source of investment
in sport. Bids for the Olympics in 2020 and the soccer World Cup in
2022, as well as remarkable investments in Formula One motor
racing, horse racing and English Premier League soccer clubs,
demonstrate the strength of interest, the depth of resource and the
technical expertise maintained by sport business interests in the
region.
Sport Management in the Middle East is the first book to offer a
serious and in-depth analysis of the business and management of
sport in the region. Written by a team of world leading researchers
in Middle Eastern sport, and illustrated in full colour throughout,
the book examines the importance of sport in the Middle East and
introduces its particular management processes, structures and
cultures. As well as providing an overview of the region s sporting
strategy and key stakeholders, the book also offers a number of
detailed case-studies of sport in individual Middle Eastern
countries. A unique guide to sport management in a region of
fundamental importance in world sport, this book is essential
reading for any serious student or scholar of sport management,
sport business, Middle East studies, or sport and society."
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