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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Communication, Culture and Social Change - Meaning, Co-option and Resistance (Hardcover, 1st ed. 2020)
Loot Price: R2,674
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Communication, Culture and Social Change - Meaning, Co-option and Resistance (Hardcover, 1st ed. 2020)
Series: Palgrave Studies in Communication for Social Change
Expected to ship within 12 - 17 working days
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Drawing on the culture-centered approach (CCA), this book
re-imagines culture as a site for resisting the neocolonial
framework of neoliberal governmentality. Culture emerged in the
20th Century as a conceptual tool for resisting the hegemony of
West-centric interventions in development, disrupting the
assumptions that form the basis of development. This turn to
culture offered radical possibilities for decolonizing social
change but in response, necolonial development institutions
incorporated culture into their strategic framework while
simultaneously deploying political and economic power to silence
transformative threads. This rise of "culture as development"
corresponded with the global rise of neo-liberal governmentality,
incorporating culture as a tool for globally reproducing the logic
of capital. Using examples of transformative social change
interventions, this book emphasizes the role of culture as a site
for resisting capitalism and imagining rights-based, sustainable
and socialist futures. In particular, it attends to culture as the
basis for socialist organizing in activist and party politics. In
doing so, Culture, Participation and Social Change offers a
framework of inter-linkage between Marxist analyses of capital and
cultural analyses of colonialism. It concludes with an
anti-colonial framework that re-imagines the academe as a site of
activist interventions.
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