Durch eine Analyse der Kundenintegration in die
Konsumguterentwicklung untersucht Monika Christine Schuhmacher den
Einfluss der Kundenintegration auf den Neuprodukterfolg von
Konsumgutern, sowie eine optimale Ausgestaltung dieser
Kundenintegration."
General
Imprint: |
Gabler
|
Country of origin: |
Germany |
Series: |
Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim |
Release date: |
March 2010 |
First published: |
2010 |
Authors: |
Monika Christine Schuhmacher
|
Dimensions: |
210 x 148 x 13mm (L x W x T) |
Format: |
Paperback
|
Pages: |
215 |
Edition: |
2010 ed. |
ISBN-13: |
978-3-8349-2286-1 |
Languages: |
German
|
Subtitles: |
German
|
Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
LSN: |
3-8349-2286-2 |
Barcode: |
9783834922861 |
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