Books > Reference & Interdisciplinary > Communication studies > Research methods
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Qualitative Research Methods (Paperback, 2nd Revised edition)
Loot Price: R1,335
Discovery Miles 13 350
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Qualitative Research Methods (Paperback, 2nd Revised edition)
Expected to ship within 9 - 15 working days
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Practical and straightforward, this book is a multidisciplinary
introduction to the process of planning, conducting and analysing
qualitative research, from selecting appropriate methods to
publishing your findings. Built around the authors' Qualitative
Research Cycle - consisting of the design, data collection and
analytic cycles - this pragmatic guide clearly demonstrates the
steps you need to take to ensure your research is rigorous and
robust. Drawing on decades of experience teaching workshops, the
book is packed with techniques and tools to help you turn theory
and method into research practice. This second edition: Showcases
the importance of linking research design to data analysis, helping
you avoid potential pitfalls and get the most out of your data
Highlights the relevance and wide application of qualitative
methods with an array of international examples of real field
research and interdisciplinary case studies Gives clear guidance on
writing qualitative research, including how to respond to critiques
of qualitative methods Has a renewed focus on evaluating quality in
qualitative research, ensuring your work is valid, reflexive and
ethical Offering tried and tested research tools like interview
guides that you can apply to your own projects and supported by
online resources including checklists and reflective questions,
this book is the perfect companion for anyone looking to complete a
successful project using qualitative research methods.
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