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Books > Business & Economics > Finance & accounting > Finance > Banking
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An Introduction To Banking 2e - Principles, Strategy and Risk Management (Paperback, 2nd Edition)
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An Introduction To Banking 2e - Principles, Strategy and Risk Management (Paperback, 2nd Edition)
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A practical primer to the modern banking operation Introduction to
Banking, Second Edition is a comprehensive and jargon-free guide to
the banking operation. Written at the foundational level, this book
provides a broad overview of banking to give you an all-around
understanding that allows you to put your specialty work into
context within the larger picture of your organization. With a
specific focus on risk components, this second edition covers all
key elements with new chapters on reputational risk, credit risk,
stress testing and customer service, including an updated chapter
on sustainability. Practical material includes important topics
such as the yield curve, trading and hedging, asset liability
management, loan origination, product marketing, reputational risk
and regulatory capital. This book gives you the context you need to
understand how modern banks are run, and the key points operation
at all levels. * Learn the critical elements of a well-structured
banking operation * Examine the risk components inherent in banking
* Understand operational topics including sustainability and stress
testing * Explore service-end areas including product marketing and
customer service Banks continue to be the heart of the modern
economy, despite the global financial crisis they have however
become more complex. Multiple layers and a myriad of functions
contribute to the running of today's banks, and it's critical for
new and aspiring bankers to understand the full breadth of the
operation and where their work fits in. Introduction to Banking,
Second Edition provides an accessible yet complete primer, with
emphasis on the areas that have become central to sustainable
banking operation.
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