Individuals, businesses, organizations, and countries all benefit
from having access to data. People who generate data do it
voluntarily, forming their habits, patterns, and behaviors in the
process. Their psychological characteristics will be better
understood as a result of the data that they generate, allowing
them to make intelligent decisions. Organizations are motivated by
the desire to collect and analyze as much data as possible from the
general public or future customers in order to better understand
their psychological features and influence them to purchase their
products or services. As a result, there has been a great deal of
debate concerning the use of data from the perspectives of
individuals, organizations, the public, and the government. Digital
Psychology's Impact on Business and Society considers the phenomena
of digital psychology and society in general and evaluates
individual strategies and those of businesses, organizations, and
even nations. Covering topics such as big data, marketing, social
media, and social computing, this reference work is ideal for
policymakers, psychologists, business owners, managers, industry
professionals, researchers, scholars, practitioners, academicians,
instructors, and students.
General
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