Data Mining and Market Intelligence - Implications for Decision Making (Paperback)

This book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making. The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining. Hence, this book is a guide tool for policy makers, academics, and practitioners whose areas of interest are statistical inference, applied statistics, applied mathematics, business mathematics, quantitative techniques, and economic and social statistics.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Synthesis Lectures on Engineering
Release date:	April 2018
First published:	2018
Authors:	Mustapha Akinkunmi
Dimensions:	235 x 191mm (L x W)
Format:	Paperback
Pages:	159
ISBN-13:	978-3-03-179389-9
Languages:	English
Subtitles:	English
Categories:	Books > Social sciences > Education > Careers guidance > Industrial or vocational training Books > Professional & Technical > Technology: general issues > Technical design > General Books > Professional & Technical > Mechanical engineering & materials > Materials science > General Promotions
LSN:	3-03-179389-7
Barcode:	9783031793899

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