Attempts to raise awareness on a multitude of health issues may
actually be counter-productive and even dangerous to solving
contemporary health problems. From Awareness to Commitment in
Public Health Campaigns: The Awareness Myth discusses several myths
of the benefits of raising awareness. Myleea Hill and Marceline
Thompson-Hayes argue that using awareness as an end-point in public
health campaigns is misguided and does more harm than good. They
offer a model of the current awareness culture that simply leads to
an ever-increasing cycle of awareness without behavioral change or
sustained participation and support for causes. Then, they
demonstrates how three factors (recognition involvement,
knowledge-seeking and education, and participation) intersect to
create commitment to solving and alleviating health problems
through various methods of communication (social media, mass
communication, and interpersonal communication).
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