Delving deep into the application of corporate social
responsibility surfaces an uncomfortable reality. Honest intent
without managerial skill results in CSR paucity. Further study of
insider trading, private healthcare and investment banking
provision reflects an absence of ethical leadership. Knowledge of
CSR, the need for ethical leadership as well as the skills of
effective follow-through are the key ingredients for effective CSR
pursuit. CSR is here for the long haul. Its neglect, particularly
in the boardroom, undermines corporate reputation.
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