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Books > History > World history > From 1900 > Postwar, from 1945
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Franco Sells Spain to America - Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power (Hardcover)
Loot Price: R3,618
Discovery Miles 36 180
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Franco Sells Spain to America - Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power (Hardcover)
Series: Palgrave Studies in the History of the Media
Expected to ship within 10 - 15 working days
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Franco Sells Spain to America is a groundbreaking study of the
Franco dictatorship's utilization of Hollywood film production in
Spain, American middle-class tourism, and sophisticated public
relations programs - including investing $7 million in constructing
the most popular national pavilion at the 1964-65 New York World's
Fair - in a determined effort to remake the Spanish dictatorship's
post-World War II reputation in the US. It provides an entirely new
lens for analyzing and understanding the Franco regime's postwar
foreign policy priorities with its focus on Spain's reputational
outreach to America, which was of central importance.
Drawing on a wealth of new research in American and Spanish
archives as well as analysing interviews, films, magazines,
newspapers, advertisements and official publications, Neal
Rosendorf offers an historically-grounded study of the tools
potentially available to a country with a severe reputational
deficit to repair.
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