Franco Sells Spain to America - Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power (Hardcover)

Franco Sells Spain to America is a groundbreaking study of the Franco dictatorship's utilization of Hollywood film production in Spain, American middle-class tourism, and sophisticated public relations programs - including investing $7 million in constructing the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US. It provides an entirely new lens for analyzing and understanding the Franco regime's postwar foreign policy priorities with its focus on Spain's reputational outreach to America, which was of central importance.
Drawing on a wealth of new research in American and Spanish archives as well as analysing interviews, films, magazines, newspapers, advertisements and official publications, Neal Rosendorf offers an historically-grounded study of the tools potentially available to a country with a severe reputational deficit to repair.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Series:	Palgrave Studies in the History of the Media
Release date:	February 2014
First published:	February 2014
Authors:	N. Rosendorf
Dimensions:	216 x 140 x 21mm (L x W x T)
Format:	Hardcover
Pages:	267
ISBN-13:	978-1-137-29928-4
Categories:	Books > Humanities > History > European history > General Books > Humanities > History > History of specific subjects > Social & cultural history Books > Humanities > History > World history > From 1900 > Postwar, from 1945 Books > History > European history > General Books > History > History of specific subjects > Social & cultural history Books > History > World history > From 1900 > Postwar, from 1945 Promotions
LSN:	1-137-29928-2
Barcode:	9781137299284

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