Once the rarified stuff of scientists and statisticians, data are
now at the heart of our global digital economy, transforming
everything from how we perceive the value of a professional athlete
to the intelligence gathering activities of governments. We are
told that the right data can turn an election, help predict crime,
improve our businesses, our health and our capacity to make
decisions. Beginning with a simple question - how do most people
encounter and experience data? - Nathaniel Tkacz sets out on a path
at odds with much of the contemporary discussion about data. When
we encounter data, he contends, it is often in highly routinised
ways, through formatted displays and for specific cognitive tasks.
What data are and can do is largely a matter of how they are
formatted. To understand our 'datafied' societies, we need to turn
our attention to data's formats and the powers of formatting. This
book offers an account of one such format: the dashboard. From
their first appearance with the horse and carriage, Tkacz guides
readers on the historical development of this format. Through
analyses of car dashboards, early managerial dashboards, and the
gradual emergence of dashboards as a computer display technology,
Tkacz shows how today's digital dashboards came to be, and how
their cultural history conditions the present. Highly original and
wide-ranging, this book will change how you think about data.
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