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Sister Style - The Politics of Appearance for Black Women Political Elites (Hardcover)
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Sister Style - The Politics of Appearance for Black Women Political Elites (Hardcover)
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"They don't think I'm viable, because I'm a Black woman with
natural hair and no husband." This comment was made by Stacey
Abrams shortly before the 2018 Democratic primary after she became
the first Black woman to win a majory party's nomination for
governor. Abrams' sentiment reflects the wider environment for
Black women in politics, in which racist and sexist cultural ideas
have long led Black women to be demeaned and fetishized for their
physical appearance. In Sister Style, Nadia E. Brown and Danielle
Casarez Lemi argue that Black women's political experience and the
way that voters evaluate them is shaped overtly by their skin tone
and hair texture, with hair being a particular point of scrutiny.
They ask what the politics of appearance for Black women mean for
Black women politicians and Black voters, and how expectations
about self-presentation differ for Black women versus Black men,
White men, and White women. Black women running for office face
pressure, often from campaign consultants and even close
colleagues, to change their style in order to look more like White
women. However, as this book shows, Black women candidates and
elected officials react differently to these pressures depending on
factors like age and incumbency. Moreover, Brown and Lemi delve
into the ways in which Black voters react to Black female
candidates based on appearance. They base their argument, in part,
on focus groups with Black women candidates and elected officials,
and show that there are generational differences that determine
what sorts of styles Black women choose to adopt and to what extent
they change their physical appearance based on external
expectations.
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