This book provides a synthesis of current research and
international best practice in the emerging field of creative
tourism. Including knowledge, insights, and reflections from both
practitioners and researchers, it covers types of creative tourist,
trends, designing and implementing creative tourism products,
embedding activities in a community and place, and addressing
sustainability challenges. Applying lessons learned from the
CREATOUR project and other initiatives, the editors present key
information in an actionable manner best suited to people working
on the ground. The book: - Addresses important issues such as local
economic benefit, social and collaborative economy, community
engagement, social inclusion, youth empowerment, cross-cultural
exchange, and responsible travel. - Provides a core, introductory
text plus a wide range of cases examining creative tourism
development in practice in the following 15 countries: Austria,
Brazil, Canada, Colombia, Denmark, Finland, Kenya, Namibia,
Portugal, the Netherlands, New Zealand, Slovenia, Spain, Thailand,
and the USA. - Includes colour photos, diagrams, text boxes, and
call-out quotations throughout to help guide and engage readers. A
vital resource for tourism agencies, practitioners, planners and
policymakers interested in developing creative tourism programmes
and activities, this book will also be of interest to cultural and
creative tourism researchers, students, and teachers of tourism and
culture-based development.
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