Why are some organizations more creative than others? What sets
innovative, high-performing organizations apart? Can creativity and
innovation be learned and enhanced? The answer to the last
question, say creativity experts Nancy Napier and Mikael Nilsson,
is a resounding yes. And with general consensus that creativity and
innovation drive business growth, fostering creativity couldn't be
more important. In The Creative Discipline, Napier and Nilsson
illustrate six key factors that power creative, high-achieving
organizations, and they provide managers with guidelines for
incorporating those factors into their own companies. Business
people will learn how innovative organizations get superior results
from employees not just through disciplined methods of thinking,
but also through free-flowing work spaces and work practices that
help supercharge the imagination. Combining research on creative
organizations in several sectors, this book argues that innovative
organizations known for doing things differently (and profitably)
approach creativity and innovation in similar, disciplined ways,
regardless of industry or field. That discipline fosters new ideas,
solutions, and approaches, and it ensures that the flow of
creativity is constant. The Creative Discipline demonstrates that:
-Innovative, high-performing organizations have three disciplines
in common: (1) within discipline mastery, (2) out of discipline
thinking, and (3) a disciplined process that leads to innovation.
-Innovative organizations also have three factors that strengthen
the creative disciplines: faces (creative entrepreneurs, leaders,
and teams); places (the physical and organizational infrastructure
that is reflected in offices, buildings, and location); and traces
(elements that act as catalysts for creativity—the culture,
networks, and policies that support creative and innovative
endeavors). The book explains each factor for creative success in
detail. Best, Napier and Nilsson show creativity and innovation at
work in a range of sectors from sports to software to theater and
contemporary circus. They also show how innovative practices in
developed countries like the U.S. and Sweden compare to those in
developing countries like Vietnam. Companies can learn to innovate
and in the process reap benefits like higher sales and profits,
greater productivity—while regaining a valuable element missing
in so many workplaces: fun.
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