Successful social marketing holds the power to change the world.
For almost two decades, Social Marketing: Behavior Change for
Social Good has been the definitive guide for designing and
implementing memorable social marketing campaigns. Bestselling
authors Nancy R. Lee and Philip Kotler present a proven 10 Step
Strategic Social Marketing Planning Model and guides students and
practitioners through each stage of the process. The new Sixth
Edition is packed with more than 25 new cases and dozens of new
examples related to today's most pressing social problems including
the opioid epidemic, climate change, youth suicide, and more. The
new edition also includes significantly expanded coverage of social
media. Whether your students are on a mission to improve public
health, protect the environment, or galvanize their community, they
will find Social Marketing an invaluable resource.
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