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Children's TV and Digital Media in the Arab World - Childhood, Screen Culture and Education (Paperback)
Loot Price: R889
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Children's TV and Digital Media in the Arab World - Childhood, Screen Culture and Education (Paperback)
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Who analyses children's screen content and media use in Arab
countries, and with what results? Children, defined internationally
as under-18s, account for some 40 per cent of Arab populations and
the proportion of under-fives is correspondingly large. Yet studies
of children's media and child audiences in the region are as scarce
as truly popular locally produced media content aimed at children.
At the very time when conflict and uncertainty in key Arab
countries have made local development and diversification of
children's media more remote, it has become more urgent to gain a
better understanding of how the next generation's identities and
worldviews are formed. This interdisciplinary book is the first in
English to probe both the state of Arab screen media for children
and the practices of Arabic-speaking children in producing, as well
as consuming, screen content. It responds to the gap in research by
bringing together a holistic investigation of institutions and
leading players, children's media experiences and some iconic media
texts.With children's media increasingly linked to merchandising,
which favours US-based global players and globalizing forces, this
volume provides a timely insight into tensions between differing
concepts of childhood and desirable media messages.
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