Review of Marketing Research (Hardcover, 2 Revised Edition)

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for further theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual "Review of Marketing Research" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Review of Marketing Research
Release date:	November 2005
First published:	2005
Editors:	Naresh K. Malhotra
Dimensions:	246 x 174 x 18mm (L x W x T)
Format:	Hardcover
Pages:	256
Edition:	2 Revised Edition
ISBN-13:	978-0-7656-1305-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-7656-1305-0
Barcode:	9780765613059

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