"The Review of Marketing Research" annual series provides current,
state-of-the-art articles by the marketing field's leading
researchers and academicians. Unlike other research publications in
the field that impose rigid limitations on the length of articles,
RMR publishes longer chapters that are not only theoretically
rigorous but also offer richer detail, including literature
reviews, cutting-edge methodologies, empirical studies, emerging
trends, international developments, guidelines for implementation,
and suggestions for further theory development and testing. Edited
by Narash K. Malhotra along with a distinguished Editorial Review
Board drawn from the leading figures in marketing research and
theory, the annual "Review of Marketing Research" volumes include
approximately 7-8 chapters. Each contribution undergoes a
double-blind review process, and each volume represents an
across-the-board view of the full range of current marketing
research methodologies. No marketing bookshelf or library will be
complete without this annual series.
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