In a time of automated personalized ads, artificially intelligent
social robots, and smart devices in the homes of millions, it has
become critically important to understand the impact of our
digitized selves - especially upon our younger generations. When
children as young as three can take their own selfies, and
customise their own avatars, how should we respond to the
opportunity and threat of digital personalization for young
children? Tracing thematic links between trends that are often
addressed separately, and drawing on multidisciplinary research
evidence, Kucirkova offers a comprehensive account of the effects
of digitally-mediated personalization on children's development of
'self'. Looking to the future, she provides a balanced account of
the positives and negatives of personalisation against the backdrop
of broader societal trends, such as globalisation/localisation,
(de)centralisation of services and communication. Providing
critical thinking tools, Kucirkova challenges us to understand the
profound implications that the personal data economy and
network-based technologies might have played in our own
understanding of ourselves and each other.
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