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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Soviet Consumer Culture in the Brezhnev Era (Paperback)
Loot Price: R1,714
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Soviet Consumer Culture in the Brezhnev Era (Paperback)
Series: BASEES/Routledge Series on Russian and East European Studies
Expected to ship within 12 - 17 working days
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After decades of turmoil and trauma, the Brezhnev era brought
stability and an unprecedented rise in living standards to the
Soviet Union, enabling ordinary people to enjoy modern consumer
goods on an entirely new scale. This book analyses the politics and
economics of the state's efforts to improve living standards, and
shows how mass consumption was often used as an instrument of
legitimacy, ideology and modernization. However, the resulting
consumer revolution brought its own problems for the socialist
regime. Rising well-being and the resulting ethos of consumption
altered citizens' relationship with the state and had profound
consequences for the communist project. The book uses a wealth of
sources to explore the challenge that consumer modernity was posing
to Soviet 'mature socialism' between the mid-1960s and the early
1980s. It combines analysis of economic policy and public debates
on consumerism with the stories of ordinary people and their
attitudes to fashion, Western goods and the home. The book contests
the notion that Soviet consumers were merely passive, abused,
eternally queuing victims and that the Brezhnev era was a period of
'stagnation', arguing instead that personal consumption provided
the incentive and the space for individuals to connect and interact
with society and the regime even before perestroika. This book
offers a lively account of Soviet society and everyday life during
a period which is rapidly becoming a new frontier of historical
research.
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