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Untapped - Exploring the Cultural Dimensions of Craft Beer (Hardcover)
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Untapped - Exploring the Cultural Dimensions of Craft Beer (Hardcover)
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Untapped collects twelve previously unpublished essays that analyze
the rise of craft beer from social and cultural perspectives. In
the United States, the United Kingdom, and Western Europe there has
been exponential growth in the number of small independent
breweries over the past thirty years - a reversal of the corporate
consolidation and narrowing of consumer choice that characterized
much of the twentieth century. While there are legal and policy
components involved in this shift, the contributors to Untapped ask
broader questions. How does the growth of craft beer connect to
trends like the farm-to-table movement, gentrification, the rise of
the "creative class," and changing attitudes toward both cities and
farms? How do craft beers conjure history, place, and authenticity?
At perhaps the most fundamental level, how does the rise of craft
beer call into being new communities that may challenge or
reinscribe hierarchies based on gender, class, and race?
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