Food Literacy - How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? Workshop Summary (Paperback)

In September 2015, the National Academies of Sciences, Engineering, and Medicine's Food and Nutrition Board convened a workshop in Washington, DC, to discuss how communications and marketing impact consumer knowledge, skills, and behavior around food, nutrition, and healthy eating. The workshop was divided into three sessions, each with specific goals that were developed by the planning committee: Session 1 described the current state of the science concerning the role of consumer education, health communications and marketing, commercial brand marketing, health literacy, and other forms of communication in affecting consumer knowledge, skills, and behavior with respect to food safety, nutrition, and other health matters. Session 2 explored how scientific information is communicated, including the credibility of the source and of the communicator, the clarity and usability of the information, misconceptions/misinformation, and the impact of scientific communication on policy makers and the role of policy as a macro-level channel of communication. Session 3 explored the current state of the science concerning how food literacy can be strengthened through communication tools and strategies. This report summarizes the presentations and discussions from the workshop. Table of Contents Front Matter Introduction 1 Session 1: Food Literacy and the Role of Communications Relating to Food Safety, Nutrition, and Other Health Matters 2 Session 2: Food Literacy and Communications Conveying Scientific Information Concerning Food Safety, Nutrition, or Other Health Matters - Opportunities and Challenges 3 Promoting Food Literacy: Communication Tools and Strategies 4 Food Literacy: Next Steps References Appendix A: Workshop Agenda Appendix B: Abbreviations and Acronyms Appendix C: Speaker Biographical Sketches

General

Imprint:	National Academies Press
Country of origin:	United States
Release date:	May 2016
First published:	2016
Authors:	National Academies of Sciences, Engineering, and Medicine • Health and Medicine Division • Food and Nutrition Board • Food Forum
Editors:	Leslie Pray
Dimensions:	229 x 152 x 5mm (L x W x T)
Format:	Paperback
Pages:	160
ISBN-13:	978-0-309-39131-3
Categories:	Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > Dietetics & nutrition
LSN:	0-309-39131-8
Barcode:	9780309391313

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