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Frugal Innovation - How to do better with less (Paperback, Main)
Loot Price: R326
Discovery Miles 3 260
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Frugal Innovation - How to do better with less (Paperback, Main)
(1 rating, sign in to rate)
Loot Price R326
Discovery Miles 3 260
Expected to ship within 12 - 17 working days
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CMI Management Book of the Year Award 2016 With a Foreword by Paul
Polman, CEO, Unilever. Frugal innovation is a way that companies
can develop high-quality products and create more value with
limited resources. In today's cost-constrained environment,
companies in the developed economies are seeking new routes to
long-term business success - while also appealing to cost-conscious
and environmentally-aware consumers. With an estimated
trillion-dollar global market for sustainable products, and with
potentially huge cost savings to be gained, frugal innovation is
revolutionising business and reshaping management thinking. This
seminal book gives an overview of the principles, perspectives and
techniques behind frugal innovation, connecting with key
contemporary business concepts such as the sharing and circular
economies and the maker movement. It offers a blueprint for leaders
and managers in companies of all sizes and across all sectors on
how to profit from doing business frugally. Based on the authors'
six key principles of frugal innovation, and packed with targeted
advice and recommendations for business functions such as R&D,
operations, HR and sales, Frugal Innovation is a masterclass in the
art of doing more with less.
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