Marketing Your Clinical Practice: Ethically, Effectively, Economically - Ethically, Effectively, Economically (Paperback, 4th edition)

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition Is An Updated And Revised Edition Of This Best Selling Guide To Medical Practice Marketing Including New Topics And Advanced Techniques. This Essential Resource Provides Readers With The Plans And Real Examples To Market And Grow A Successful Practice. This Book Is Filled With Practical Marketing Tips And Strategies Based Around Five Components Of A Successful Practice: Retaining Current Patients, Attracting New Patients, Motivating Staff, Working With Managed Care And Other Physicians, And Utilizing The Internet And Consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition Is The Perfect Resource For Any Physician In A Single Or Group Practice Looking To Improve Their Business And Medical Students Learning How To Develop A Practice. New Topics To The Fourth Edition Include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience With Architectural Guidance, Marketing To The Generations

General

Imprint:	Jones And Bartlett Publishers, Inc
Country of origin:	United States
Release date:	September 2009
First published:	September 2009
Authors:	Neil Baum • Gretchen Henkel
Dimensions:	229 x 178 x 30mm (L x W x T)
Format:	Paperback
Pages:	574
Edition:	4th edition
ISBN-13:	978-0-7637-6983-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Medicine > General issues > Health systems & services > General
LSN:	0-7637-6983-5
Barcode:	9780763769833

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