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Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing (Paperback)
Loot Price: R280
Discovery Miles 2 800
You Save: R24
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Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing (Paperback)
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List price R304
Loot Price R280
Discovery Miles 2 800
You Save R24 (8%)
Expected to ship within 10 - 15 working days
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How do you price your software? Is it art, science or magic? How
much attention should you pay to your competitors? This short
handbook will provide you with the theory, practical advice and
case studies you need to stop yourself from reaching for the dice.
Table of Contents Chapter 01: Some - but not too much - Economics
Chapter 02: Pricing Psychology: What is your product worth? Chapter
03: Pricing Pitfalls Chapter 04: Advanced Pricing Chapter 05: What
your price says about you (and how to change it) Why read this
book? "At Business of Software 2007 Michael Pryor held an impromptu
session on how to price your software. So many people turned up,
and so many people kept on arriving, that by the time they'd
introduced themselves there was no time left to talk about software
pricing. I've had similar experiences; in fact, "How do I price my
software?" is probably the most common question I'm asked by
software entrepreneurs and product managers. This handbook is an
attempt to answer that question." Neil Davidson, Author. About the
Author Neil Davidson is co-founder and joint CEO of Red Gate
Software. Red Gate was founded in 1999 and now employs some 150
people. It was Cambridge News business of the year in 2006 and has
been in the Sunday Times top 100 companies to work for three years
running. It was founded with no VC money and little debt. Neil is
also founder of the annual Business of Software conference and runs
the Business of Software social network.
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