Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Marketing Planning for Information Technology - A step-by-step guide to producing and executing a business-to-business marketing plan for IT vendors (Paperback) Loot Price: R619

Discovery Miles 6 190

Repayment Terms: R58 pm x 12*

Add to cart

Marketing Planning for Information Technology - A step-by-step guide to producing and executing a business-to-business...

Marketing Planning for Information Technology - A step-by-step guide to producing and executing a business-to-business marketing plan for IT vendors (Paperback)

Neil G MacArthur

(sign in to rate)

Loot Price R619 Discovery Miles 6 190 | Repayment Terms: R58 pm x 12*

Expected to ship within 10 - 15 working days

Description
Details
Customer Reviews

A step-by-step guide to producing and executing a business-to-business marketing plan for information technology IT] vendors in software, hardware or services businesses including Cloud computing. This book is designed for customization to an IT vendor who requires the same marketing plan framework to be implemented worldwide in order to reduce cost and risk, and simultaneously create the opportunity for insight by comparing the impact of strategy and tactics in different regions or markets. The book is then supported by customized training courses online or onsite. Please contact the Publisher if customization is of interest www.idlworldwide.com.

General

Imprint:	Createspace Independent Publishing Platform
Country of origin:	United States
Release date:	2013
First published:	2013
Authors:	Neil G MacArthur
Dimensions:	229 x 152 x 5mm (L x W x T)
Format:	Paperback - Trade
Pages:	94
ISBN-13:	978-1-4818-8200-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4818-8200-7
Barcode:	9781481882002