Books > Business & Economics > Economics > Microeconomics
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Business Economics - Theory and application (Paperback)
Loot Price: R222
Discovery Miles 2 220
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Business Economics - Theory and application (Paperback)
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Loot Price R222
Discovery Miles 2 220
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'Business Economics: Theory and Application' is an undaunting and
accessible text that focuses on the real world of business and how
this relates to economics.
The links to business are far more intrinsic that in other business
economics textbooks where a business "flavour" is simply added to
traditional economics theory. It provides an in-depth jargon-free
analysis, particularly relevant for one semester courses. A variety
of case studies and questions are used throughout the text both to
illustrate key points and for seminar and assignment work. Diagrams
are included to aid the explanation of complex issues, and review
and discussion questions are incorporated to consolidate and expand
on the learning. A lecturer's supplement accompanies the text.
Accessible and undaunting approach for students with very little
prior knowledge of the subject
Includes economic theory which is used to explore and analyse
business issues and application of this theory through
international case studies
Demonstrates the links between economics, strategy and marketing
General
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