This volume is a one-of-a-kind contribution to applied social
science and the product of a long collaboration between an
established, interdisciplinary sociologist and a successful banking
executive. Together, Neil Smelser and John Reed use a
straightforward approach to presenting substantive social science
knowledge and indicate its relevance and applicability to
decision-making, problem-solving and policy-making. Among the areas
presented are space-and-time coordinates of social life; cognition
and bias; group and network effects; the role of sanctions;
organizational dynamics; and macro-changes associated with economic
development. Finally, the authors look at the big picture of why
society at large demands and needs social-science knowledge, and
how the academy actually supplies relevant knowledge.
General
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