Starting and running a successful art business is just like running
and starting any other business. To create a vibrant and
sustainable art enterprise you need to have a basic understanding
of how business works. You don't need an MBA but you do need to
know about business and marketing. In art school they probably
didn't teach you much about the business end of selling your work
or what it takes to run a company. Don't worry, you don't need to
enroll in business school to get a good grasp of the basics - you
will find them this book. The Artist's Business and Marketing
ToolBox gives you real life examples you can use as well as over 80
forms to help you develop your business and marketing plan. Whether
you just want to make a few extra dollars selling your art or you
want to make art your full time profession you owe it to yourself
to learn about running a business and the fundamentals of
marketing. The difference between many successful and not so
successful artists may have a lot more to do with their grasp of
business and marketing than the art they create In the Artist's
Business and Marketing ToolBox you will learn the basics of:
Starting a new business Developing your brand How to take advantage
of opportunities and capitalize on your strengths Understanding the
business planning process and putting together your own plan
Accounting and finance that you need Becoming more productive in
creating your art Managing and organizing your company Developing
and implementing effective marketing strategies for: oPublic
relations oAdvertising oSelling your art oPricing your work
oEffective web sites oNetworking oUsing social media Developing a
Visual Business and Marketing Plan If you are looking for another
book on how to get your work into a gallery (although I cover that
as well) then this book is not for you. If you are interested in
putting proven business techniques and tools to work for you then
the Artist's Business and Marketing ToolBox is a great place to
start. Don't worry if you think that you need the skills of an MBA
or accountant to be successful. Passion, creativity and hard work
are what counts the most and luckily most artists have an abundance
of all three Be prepared to put in some time and effort to develop
your business and marketing plan and don't forget to use the
creative side of your brain.
General
| Imprint: |
Createspace Independent Publishing Platform
|
| Country of origin: |
United States |
| Release date: |
March 2012 |
| First published: |
March 2012 |
| Authors: |
Neil McKenzie
|
| Dimensions: |
279 x 216 x 20mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
356 |
| ISBN-13: |
978-1-4701-0208-1 |
| Categories: |
Books >
Arts & Architecture >
The arts: general issues >
General
|
| LSN: |
1-4701-0208-0 |
| Barcode: |
9781470102081 |
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