Develop Your Marketing Skills is a user-friendly guide appropriate
for business people for whom implementation is the key issue. It
outlines the key concepts and principles which govern the subject
of marketing, such as product management, market research,
communications, market coverage, creating a marketing plan and
pricing perspectives. It also gives key insights into how theories
and tools work in actual business scenarios, shows you how to
improve customer satisfaction and highlights contemporary issues,
such as sustainability. There are also summary pages at the end of
each chapter containing questions and suggested activities, helping
you to revise the basics and increase your confidence. With many of
the issues discussed being at the cutting edge of marketing
research and practice, Develop Your Marketing Skills is a must for
anybody wishing to enter the marketing profession, develop their
current knowledge further or run their own business.
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