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Hospitality Marketing (Hardcover) Loot Price: R5,396
Discovery Miles 53 960
Repayment Terms: R506 pm x 12*
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Hospitality Marketing (Hardcover): Neil Wearne, Alison Morrison

Hospitality Marketing (Hardcover)

Neil Wearne, Alison Morrison

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Loot Price R5,396 Discovery Miles 53 960 | Repayment Terms: R506 pm x 12*

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Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: 2017
First published: 1996
Authors: Neil Wearne • Alison Morrison
Dimensions: 246 x 189 x 26mm (L x W x T)
Format: Hardcover
Pages: 340
ISBN-13: 978-1-138-16353-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Sport & Leisure > Travel & holiday > Travel & holiday guides > Hotel & holiday accommodation guides > General
Books > Travel > Travel & holiday guides > Hotel & holiday accommodation guides > General
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LSN: 1-138-16353-8
Barcode: 9781138163539

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