Hospitality Marketing (Paperback, 2nd Ed)

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	February 1996
First published:	1996
Authors:	Neil Wearne • Alison Morrison
Dimensions:	246 x 189 x 24mm (L x W x T)
Format:	Paperback
Pages:	340
Edition:	2nd Ed
ISBN-13:	978-0-7506-2688-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Sport & Leisure > Travel & holiday > Travel & holiday guides > Hotel & holiday accommodation guides > General Books > Travel > Travel & holiday guides > Hotel & holiday accommodation guides > General
LSN:	0-7506-2688-7
Barcode:	9780750626880

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