Hospitality Marketing is a no-nonsense, practical book which has
been revised and adapted for a wider market, including European and
international examples. It shifts the major emphasis of hospitality
marketing onto building a business from the inside by word-of-mouth
rather than relying mostly on the endeavours of outside promotion.
Hospitality marketers are encouraged to build a customer base by
constantly improving the customer's experiences at the point of
sale. Hospitality Marketing aims to help you direct your decisions
concerning marketing strategies towards what happens to and for the
customers.
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