Cross-border investments and cooperative business ventures are
driving the global economy on an unprecedented scale. Business
professionals and policy makers must be aware of the potential of
trading blocs as a competitive weapon given the rising importance
of multinational trade. The coming years promise to be the era of
the Trade Pact Wars as Canada's recently announced trade talks with
Chile, Germany's push for closer trans-Atlantic ties with the
United States, and ASEAN efforts to promote intraregional trade all
test the fledgling World Trade Organization in its role as the
watchdog of global trade.
Delener examines the rationale for international trading blocs
and free trade with a focus on the implications for strategic
planning of firms and national industry sectors. He looks at the
development and conditions of the major existing regional trading
blocs and discusses issues that will impact those who do business
within them. NAFTA, the European Union, South American trading
blocs, and efforts in Asia and Africa are all examined in detail.
Strategic planning, anti-dumping issues, and global standards are
also considered. The book provides professionals, researchers, and
students with a firm grasp of the issues of central importance to
strategic planning in global corporations and multinational trading
blocs. Those who fail to grasp the significance of multinational
trading blocs will face tough times while those who plan for it
will see their nations and businesses thrive and prosper.
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