Agricultural Marketing starts with the basic introduction of
marketing in agriculture. Marketing plays a crucial role in
agriculture and farming, as this sector is highly under-rated, and
efforts by farmers often get ignored and as a result they did not
due credit for their intensive work. To highlight the same,
dimensions of agricultural market and modern marketing techniques
are discussed. Readers can further find the detailed insights
regarding relation between pricings and agriculture market along
with importance and role of information and communication
technology in agricultural marketing.
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