By 2000, clubs in NSW Australia collectively operated around 75,000
gaming machines or 8 per cent of high intensity machines worldwide.
This study examines how these clubs have strategically managed the
issue of problem gambling. Stage One traces the development of
machine gambling in these not-for-profit venues and explains how
increased commercialisation diminished their social contract and
exacerbated problem gambling. Stage Two analyses how other factors
also fuelled the emergence of problem gambling as a significant
social issue. Stage Three considers the relevance of theoretical
and applied models of social responsibility to NSW clubs in
addressing problem gambling. The fourth and fifth stages draw on
interviews, case studies and a survey to assess how NSW clubs
interpreted their social responsibilities in gambling by the late
1990s, while Stage Six assesses their congruence with stakeholder
expectations. The seventh stage considers implications of key
developments during the late 1990s which saw the clubs' stance
evolve from reluctant acceptance to pragmatic involvement when
faced with government inquiries and responsible gambling
legislation.
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