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Sovereign Individuals of Capitalism (RLE Social Theory) (Paperback)
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Sovereign Individuals of Capitalism (RLE Social Theory) (Paperback)
Series: Routledge Library Editions: Social Theory
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In this sequel to their acclaimed The Dominant Ideology Thesis, the
authors develop their analysis of the social and cultural
underpinnings of modern capitalism. They confront a central
assumption of western culture: namely, that the individual is
sovereign, and that capitalism above all other economic forms
depends on individualism. These ideas have an unbroken history from
Alexis de Tocqueville to Milton Friedman. The paradox of the modern
world is that the moral emphasis on the individual is contradicted
by the actual organization of economy and society. The authors
suggest that individualism and capitalism have no enduring or
necessary relationship. Their linkage is entirely accidental and
was confined to one particular historical period in the West.
Against the background of what they term the Discovery of the
Individual, the authors show how individualism gave capitalism a
particular shape, and capitalism in turn highlighted the possessive
features of the individual. Oriental capitalism and late capitalism
in the West bear no particular relationship to individualism;
indeed, they flourish best in the absence of individualistic
culture. Collectivism increasingly dominates both economic and
social life. These issues once informed the sociological
enterprise, but have not been systematically addressed in recent
times. This book revives the classical tradition of the historical
and comparative analysis of culture and economy in capitalist
society, in the context of the late twentieth-century world.
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