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Drop Shipping as a Marketing Function - A Handbook of Methods and Policies (Hardcover) Loot Price: R1,968
Discovery Miles 19 680
Drop Shipping as a Marketing Function - A Handbook of Methods and Policies (Hardcover): Nicholas T. Scheel

Drop Shipping as a Marketing Function - A Handbook of Methods and Policies (Hardcover)

Nicholas T. Scheel

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Loot Price R1,968 Discovery Miles 19 680 | Repayment Terms: R184 pm x 12*

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This practical handbook offers indepth coverage of the role of drop shipping in today's marketplace. The book analyzes carefully the advantages and disadvantages of this process from the perspectives of the many different users and providers of drop ship services. Useful, practical information is given, from packaging to storage costs. Forms of direct response advertising are also analyzed, such as mail order advertising techniques.

The fundamental drop shipping relationship between manufacturers and middlemen is examined and applied to the diverse needs of the importer, distributor, wholesaler, retailer, and in particular, the mail order direct marketer. The types of industrial and consumer goods that are or should be drop shipped are listed, and the reader is provided with methods for contacting U.S. drop shippers. "Drop Shipping as a Marketing Function," with its focus on both analysis and practical application, is invaluable as a guide for anyone implementing or expanding the use of drop shipping as a marketing function.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: May 1990
First published: May 1990
Authors: Nicholas T. Scheel
Dimensions: 235 x 156 x 16mm (L x W x T)
Format: Hardcover
Pages: 200
ISBN-13: 978-0-89930-532-5
Categories: Books > Business & Economics > General
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LSN: 0-89930-532-6
Barcode: 9780899305325

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