This practical handbook offers indepth coverage of the role of
drop shipping in today's marketplace. The book analyzes carefully
the advantages and disadvantages of this process from the
perspectives of the many different users and providers of drop ship
services. Useful, practical information is given, from packaging to
storage costs. Forms of direct response advertising are also
analyzed, such as mail order advertising techniques.
The fundamental drop shipping relationship between manufacturers
and middlemen is examined and applied to the diverse needs of the
importer, distributor, wholesaler, retailer, and in particular, the
mail order direct marketer. The types of industrial and consumer
goods that are or should be drop shipped are listed, and the reader
is provided with methods for contacting U.S. drop shippers. "Drop
Shipping as a Marketing Function," with its focus on both analysis
and practical application, is invaluable as a guide for anyone
implementing or expanding the use of drop shipping as a marketing
function.
General
Imprint: |
Praeger Publishers Inc
|
Country of origin: |
United States |
Release date: |
May 1990 |
First published: |
May 1990 |
Authors: |
Nicholas T. Scheel
|
Dimensions: |
235 x 156 x 16mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
200 |
ISBN-13: |
978-0-89930-532-5 |
Categories: |
Books >
Business & Economics >
General
Promotions
|
LSN: |
0-89930-532-6 |
Barcode: |
9780899305325 |
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