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Communicating Hip-Hop - How Hip-Hop Culture Shapes Popular Culture (Hardcover)
Loot Price: R1,566
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Communicating Hip-Hop - How Hip-Hop Culture Shapes Popular Culture (Hardcover)
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This insightful analysis of the broad impact of hip-hop on popular
culture examines the circulation of hip-hop through media,
academia, business, law, and consumer culture to explain how
hip-hop influences thought and action through our societal
institutions. How has hip-hop influenced our culture beyond the
most obvious ways (music and fashion)? Examples of the substantial
power of hip-hop culture include influence on consumer buying
habits-for example, Dr. Dre's Beats headphones; politics, seen in
Barack Obama's election as the first "hip-hop president" and
increased black political participation; and social movements such
as various stop-the-violence movements and mobilization against
police brutality and racism. In Communicating Hip-Hop: How Hip-Hop
Culture Shapes Popular Culture, author Nick Sciullo considers
hip-hop's role in shaping a number of different aspects of modern
culture ranging from law to communication and from business to
English studies. Each chapter takes the reader on a
behind-the-scenes tour of hip-hop's importance in various areas of
culture with references to leading literature and music. Intended
for scholars and students of hip-hop, race, music, and
communication as well as a general audience, this appealing,
accessible book will enable readers to understand why hip-hop is so
important and see why hip-hop has such far-reaching influence.
Considers hip-hop across aspects of culture, recognizing hip-hop's
pervasive influence on not only clothing styles, music, and brand
consumption but also social movements, political activity, legal
thought, and artistry Presents evidence of how U.S. culture is
strongly influenced by the main elements of hip-hop
culture-emceeing, DJing, break dancing, and graffiti Argues that
hip-hop should be recognized both as an object of study and
approach to studying popular culture Supplies academically rigorous
information and perspectives but is written for an educated general
readership
General
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